Wednesday, January 7, 2009

How do I connect with social media? I do not know where to start!

Everyone is scratching their heads about connecting to social media. It is a new year, corporations, brands, and individuals all want to connect to social media. They just do not know where to start. Well my recommendation is to first sit and figure out your overall objectives. What are you really looking to do and why do you want to do that?

This is really important because there are so many options now. Brands can engage with target audiences through meaningful social applications, or just twitter about upcoming new products that consumers could possibly follow. Podcasting, blogging, and making a social network are other options as well. There are just too many to choose from! You can even make a game with your product that will not only increase your brand awareness but also provide ways to monetize and acquire new customers.

We have found that connecting with social media is not just a short-term process; it is a long-term vision and solution. Whatever you choose to do, you need to make sure it is not dead in a month or a week. Updates and continuous improvement are necessary to have engaged users.

We specialize in making it engaging and meaningful social media application. We have found success of deep user engagement with all our applications on social media platforms. By deploying various social media analytics such as Sometrics, Google Analytics, etc we are able to tweak our applications in such a way to keep users engaged. On average, users on our application spend over 15 minutes each day. This is a sign of deep user engagement.
Feel free to contact me!

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